Website Audits, Analysis, & Strategy

Although very technical, this initial step is critical to know all unseen obstacles that search engines see that the human eye does not. It includes in-depth site crawling, backlink auditing, indexation, mobile friendliness, and on-page optimization…just to name a few.

Off-Site Optimization

Optimizing off-site ranking factors increase search engine visibility by association with other popular, relevant, trustworthy, and high-domain authority web properties. This is accomplished by being featured on other trusted sites that link back to your website which is an endorsement for your business.

Keyword Research & Content Mapping

Keyword research for SEO/PPC, social media, content creation, and audience behavior is another initial step and critical aspect of an SEO strategy and implementation plan. A well-defined campaign answers customer questions and solves their problems in the most efficient and heartful way.

Conversion Rate Optimization

Conversion rate optimization is the experimental process of testing and optimizing your website elements, including call-to-action buttons, title tags, meta descriptions, on-page content, and UI/UX design, to increase the rate of your website visitors that complete your desired action.

Technical SEO Optimization

Technical SEO is the process of cleaning up your website so that it meets search engine guidelines and can be crawled and indexed without any issues. Correcting title tags, meta descriptions, broken links, meta robots, canonicals, structured data, robots.txt, etc. are optimized.

SEO Website Redesign

In some cases, an SEO website redesign or refresh is needed to solve for functionality, outdated design, performance, security, etc. This process and tasks cover the pre-launch, launch, and post-launch phases to mitigate the loss of rankings and traffic which happens without proper preparations and CRO.

Local Audit, Analysis & Strategy

Once we go through onboarding and collaborative goal setting, we’ll do an in-depth audit. This is done manually by a person with the aid of advanced tools to determine what is keeping you from succeeding now. We then collaborate on the prioritization of tasks in a custom action plan that best fits your business and market.

Google Business Profile Optimization

Being one of the most important ranking factors for local map listings, your GBP, formerly Google My Business, needs to be claimed or established. Optimization of your GBP is an ongoing process that includes your business categories, description, reviews, posts, specials, social profiles, and much more. All the while, incorporating locally optimized keywords to match visitor intent.

Getting Reviews

In addition to your excellent customer service, we’ll strategically be proactive based on different factors of the who, when, why, and how. The more ways you provide for customers to write reviews, the better chance you have of getting good reviews. Although, the first thing you have to do, is ask for it. Happy customers that love your business, love helping you thrive.

Citation Management

There are two ways to build and maintain citations, automated services known as data aggregators or manually updating each directory listing hand. Both have their pros and cons, the built manually means that the citation is yours forever. Whereas, the using data aggregator method has yearly recurring charges.

Reputation Management

Google reviews are a great method to get customers. Online searchers use them as a trust factor, but they can deter just as easily. Negative reviews happen and many times it’s a great opportunity to turn a bad experience into a good one. On the hand, some reviewers violate Google’s guidelines. Whether it’s competitors, inappropriate language, extortion, etc. there are ways to remove it. But one thing is certain, you must continuously monitor your reviews. Google recommends responding to each review left.

Rankings & Reporting

Throughout the process, you’ll be up-to-date and be able to see your results and how they are aligning with the goals set during the onboarding. You’ll receive detailed reports including items such as the local pack, Knowledge Graph feature, traditional organic results, local service ads, and more.