This was a multifaceted SEO project to increase rankings and access the progress of the Spiri.ai site development. Some tasks are as follows:

• Site and link audits for on-site and off-site optimization such as metadata, backlinks, on-page, and much more using Moz Pro and Majestic to formulate actionable strategies.
• Metrics and rankings to track and improve how site visitors and users benefit or could be better served with Google Analytics, Moz, Majestic, and reporting with easy-to-understand Data Studio reports.
• Removed penalizations using Google Analytics to find and determine the cause of non-ranking keywords due to navigation site-wide links.
• Eliminated duplicate content issues due to parameterized URLs, redirects, site search, and other built-in errors caused by the CMS.